Hi, I’m Mélanie,
Brand Strategy Consultant.


I help companies & startups find their unique positioning and storytell their value, so they can rise above the noise and accelerate their business growth.

I am a Franco-American hybrid – my approach blends French precision with American storytelling. I have worked with iconic global brands like Volkswagen, LVMH and Coca-Cola, as well as innovative startups like Cailabs and Hackuity. I teach brand strategy at CELSA Paris Sorbonne for Masters and MBA programs, and am co-author of three branding books.

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<— Brands I’ve worked for —>

  • "Working with Mélanie has been an incredible experience. Her ability to translate complex ideas into a cohesive and compelling brand narrative is remarkable. Her professionalism, passion and attention to detail make her an exceptional partner in building a strong brand identity."

    Mohammed Baiz, ex-Head of Marketing at PHILIPS

  • "If you're looking for a strategist who combines intellectual depth with clear, actionable insights, Mélanie delivers. Her thoughtful research strengthens brand direction. On top of that, her approachable personality makes her a pleasure to work with."

    Anne-Laure Camus, Deputy Media Research Director at LVMH

  • "Partnering with Melanie was a rewarding experience. As a true branding expert, she transformed our ideas into a powerful and cohesive strategy. Her insightful guidance and creative direction helped us define and articulate our mission and values. Thanks to Melanie, we successfully revitalized our brand identity and messaging!"

    Sophie Pruvost, Global Marcom Manager at LUMILEDS

I want your unique value to be understood by your audience.

I articulate what makes you stand out and provide the tools so you can deliver a clear message that connects with your targets and drives sales.

Let’s elevate
your brand together.

  • I have a unique approach, inspired by the psychologist Carl Jung's archetypes. Finding your archetype is the starting point to identifying how your brand should speak, act and feel.

  • I create your brand’s ID card. A brand platform captures its vision, mission, values, personality, USP, and benefits. It serves as a foundational tool that aligns internal teams and guides all external communications.

  • I define what your brand stands for, come up with a language charter of words you should use (and avoid) and write a manifesto that captures your story with clarity and impact.

  • I write key messages tailored for each communication channel, from your website, social media posts, advertising, press releases etc.

  • I provide guidelines on cultural do's and don'ts and adapt your key messaging for successful entry into new markets.

  • After building the foundations, I work with trusted partners who can develop your brand design - logo, graphic charter, advertisements etc.

Get clear on your strategy

ELEVATE YOUR BRAND

With a tailored methodology designed to meet your specific business needs and goals, I’ll accompany you in building your brand & communication strategy: brand archetype, platform, positioning, messaging etc.

TRAIN YOUR TEAM

Through a 1 to 3-day workshop, your team will gain essential brand strategy skills to execute a consistent communications plan, strengthening your brand impact.

BOOK A SESSION

A focused 30-minutes or 1-hour session, where I'll answer your brand strategy questions on the spot and provide expert insights and frameworks to help you dive deeper.

Mélanie Rauscher

Let’s connect

Send me an email
Connect on LinkedIn