I’m Mélanie.
Nice to see you here ;)

I help brands be part of the cultural conversation.

I decipher cultural insights and transform them into strategic recommendations: product innovation, branding, campaigns and activations. I've had the privilege of collaborating with iconic brands, enhancing their influence in our fast-evolving world. I also teach brand strategy at La Sorbonne in Paris and wrote about branding & subcultures in three marketing books.

I specialize in European and American markets: I grew up between France and the US, and have lived in several European cities, so I have a unique “outside insider” perspective on those regions.

As a side hustle, I founded Third Culture, a network of global-minded individuals shaped by two cultures or more. We gather monthly during exclusive in-person events in Paris, to expand our minds with conversations around culture(s), trends and tech.