Hi, I’m Mélanie,
Brand Strategy Consultant.
I help companies & startups find their unique positioning and storytell their value, so they can rise above the noise and accelerate their business growth.
Born in France and raised in the USA, I have been shaped by both cultures – my approach blends French precision with American storytelling. For over ten years, I have worked with iconic global brands like Volkswagen, LVMH and Coca-Cola, as well as innovative startups like Cailabs and Hackuity. I also teach brand strategy at CELSA Paris Sorbonne for Masters and MBA programs, and have contributed to three marketing books.
Brands I’ve worked for
I want your unique value to be understood by your audience.
I articulate what makes you stand out and provide the tools so you can deliver a clear message that connects with your targets and drives sales.
Let’s elevate
your brand together.
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I have a unique approach, inspired by psychologist Carl Jung's archetypes. Finding your archetype is the starting point to identifying how your brand should speak, act and feel.
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I create your brand’s ID card. A brand platform captures its vision, mission, values, personality, USP, and benefits. It serves as a foundational tool that aligns internal teams and guides all external communications.
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I define what your brand stands for, come up with a language charter of words you should use (and avoid) and write a manifesto that captures your story with clarity and impact.
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I write key messages tailored for each communication channel, from your website, social media posts, advertising, press releases etc.
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I provide guidelines on cultural do's and don'ts and adapt your key messaging for successful entry into new markets.
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After building the foundations, I work with trusted partners who can develop your brand design - logo, graphic charter, advertising etc.
Get clear on your strategy
ELEVATE YOUR BRAND
With a tailored methodology designed to meet your specific business needs and goals, I’ll accompany you in building your brand & comms strategy: brand archetype, platform, positioning, messaging etc.
TRAIN YOUR TEAM
Through a 1 to 3-day workshop, your team will gain essential brand strategy skills to execute a consistent communications plan, strengthening your brand impact.
BOOK A SESSION
A focused 30-minutes or 1-hour session, where I'll answer your brand strategy questions on the spot and provide expert insights and frameworks to help you dive deeper.